WINTA Mourns the Passing of Chairman Ben Sherman


WINTA Mourns the Passing of Chairman Ben Sherman

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WINTA Mourns the Passing of Chairman Ben Sherman, a Pillar of Indigenous Tourism

April 8, 2024 – It was not long ago that WINTA (World Indigenous Tourism Alliance) mourned the loss of its secretariat, Johnny Edmonds, and it is with heavy hearts that WINTA announces the passing of our esteemed Chairman, Ben Sherman. A visionary leader and founding member of WINTA, Ben’s legacy in Indigenous tourism reverberates globally, and his absence will be profoundly felt both within our alliance and throughout the Indigenous tourism community. Ben was instrumental in connecting WINTA to the United Nations World Tourism Organisation (UNWTO).


Founding Winta Group

Ben Sherman, a founding board member and chairman of the World Indigenous Tourism Alliance, was born and raised on the Pine Ridge Indian Reservation in South Dakota, USA. He hails from the Oglala Lakota Tribal Nation and was indelible in the industry through his tireless dedication and unwavering commitment to advancing Indigenous tourism initiatives.

“Ben Sherman was not only a leader but a beacon of inspiration for Indigenous communities worldwide,” said Robert Taylor, CEO of WAITOC. “His vision, compassion, and advocacy have propelled Indigenous tourism to new heights, fostering cultural exchange, economic empowerment, and sustainable development.”

As Chairman, Ben Sherman championed initiatives to preserve Indigenous cultures, empower local communities, and promote responsible tourism practices. His leadership has been instrumental in strengthening partnerships between Indigenous communities, governments, and the private sector, fostering collaboration and mutual respect.

“Ben’s passing is a profound loss for the Indigenous tourism community,” remarked Frank Antoine, Vice Chair of WINTA. “His legacy will endure through the countless lives he touched and the enduring impact of his work.”

Ben Shermanpaitc 2015 Wwr

As we mourn the loss of Chairman Ben Sherman, WINTA extends its deepest condolences to his family, friends, and colleagues. We honour his memory by continuing to uphold the values and principles he held dear, striving to fulfill his vision of a world where Indigenous peoples contribute through tourism, to a world where people live in harmony with each other and the environment around them.

For media inquiries or further information, please contact:
Robert Taylor
[email protected]


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