The World Indigenous Tourism Alliance
Connecting local Indigenous cultures with the travel industry to help inspire, create, and support authentic, meaningful adventure travel experiences.
Support & Empower
- Advocate Indigenous land and cultural rights for recognition and respect.
- Leverage tourism to empower Indigenous communities and boost economic growth.
Educate & Connect
- Educate on Indigenous tourism values and host events to share knowledge.
- Strengthen vital Indigenous networks and offer expert policy advice for tourism.
Celebrate & Preserve
- Honor Indigenous sites and histories to enrich tourism experiences.
- Preserve and share Indigenous heritage for future generational storytelling.
Our Mission
Empowering Indigenous tourism through cultural integrity, respect, and sustainable partnerships.
Our Purpose
Fostering Respect & Reconciliation
- Championing universal Indigenous values to build mutual respect and collaboration in tourism.
- Promoting sustainable cultural and environmental stewardship for shared community benefits.
Advancing Indigenous Knowledge in Tourism
- Driving education on Indigenous values in tourism decisionmaking.
- Hosting conferences, seminars, and workshops to share knowledge.
- Strengthening networks between Indigenous communities, tourism operators, and government.
- Providing expert advice on tourism policy from an Indigenous perspective.
Celebrating & Protecting Culture
- Ensuring Indigenous cultural sites and histories are honored in tourism experiences.
- Promoting the preservation and storytelling of Indigenous heritage for future generations.
Supporting Indigenous Rights & Economic Growth
- Advocating for the recognition of Indigenous land and cultural rights.
- Using tourism as a tool for economic empowerment in Indigenous communities.
Advancing a Global Indigenous Tourism Network
The World Indigenous Tourism Alliance (WINTA) is a not-for-profit organisation dedicated to strengthening Indigenous tourism worldwide. As a global network, WINTA fosters collaboration between Indigenous communities, tourism leaders, and industry stakeholders to ensure Indigenous-led tourism thrives while preserving cultural integrity.
WINTA aims to ‘Empower Indigenous tourism through cultural leadership, sustainable development, and global collaboration.’ It achieves this by advocating for Indigenous rights in tourism, facilitating knowledge-sharing, and attracting investment to support the growth of Indigenous tourism enterprises worldwide.
WINTA supports the vision ‘To establish Indigenous tourism as a global movement that respects and celebrates the world’s Indigenous cultures, lands, and knowledge systems.’ This is achieved by strengthening international partnerships, influencing tourism policies, and ensuring that Indigenous voices lead the future of sustainable tourism.
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